By now, as a business owner or marketer, you’ve been told countless times that you should invest in SEO. If you haven’t yet gotten around to it, then you might be wondering what SEO is, what it is all about, and what are the benefits of investing in SEO. Well, it is worth first mentioning that, yes, in today’s business world, SEO is absolutely essential and if you haven’t yet implemented any kind of SEO strategy, then you are putting your business at a very great disadvantage. Whether you are a small business or a big established business, SEO provides the perfect tool to promote your brand, expand your reach, and generate more revenue.
What is SEO?
SEO is an abbreviation for Search Engine Optimization. It refers to the process of implementing a variety of measures to improve a website so that it ranks better in the search results. Having top rankings in the search results means that users will get to see your site amongst the first results when they perform a particular search. Thus, your site will get more clicks and more potential customers. While SEO will definitely help to improve your site’s visibility, the benefits you stand to gain from SEO go way beyond this.
What Are the Benefits of SEO for Businesses?
1. Improved User Experience
Your site’s user experience is what determines if visitors will stay longer or return to your site. Search engines such as Google are continuously looking to offer users exactly what they are looking for. If your website has a high bounce rate (users leaving your website after just viewing one page) then this will indicate to search engines that your site doesn’t offer what users want, thus your site will dip in the rankings.
SEO seeks to maximize user experience by constantly providing highly relevant content, easy to navigate websites, and mobile-friendly configurations. By constantly making your users happy, the search engines will take your site more seriously and increase your rankings.
2. SEO Enhances Your Credibility
Users trust search engines such as Google and Bing, and if your site is highly ranked in the search engines then it serves as a stamp of approval from the search engines. As statistics show, 75% of all users don’t go beyond the first page of the search results. This means that most only trust the sites on the first page to provide them with what they want and that all spammy sites will have been filtered out. Now if you are a business in say Minneapolis, then using a Minneapolis SEO Services company would be the best choice, because they will know the area, will know what Google are looking for to rank you high and therefore your credibility will increase.
3. High-Quality Traffic
As opposed to traditional forms of marketing where businesses spend hundreds and thousands of dollars to promote themselves to the general public, with the hopes that their target audience comes across the advertisement, SEO is more highly targeted. This means that you are not only promoting yourself directly to your target audience but you are also promoting yourself in real time meaning that you are marketing yourself in the exact moment they are searching for a product or service you are offering
4. SEO Offers A High Rate of Return on Investment
When investing in digital marketing strategies, you are definitely looking to earn the highest return on your investment. By implementing a well-calculated SEO strategy, then you stand to gain a high rate of return on investment.
To put things into perspective, statistics have shown that you can expect an average close rate of 14.6% from SEO leads. For comparison, outbound leads have an average close rate of 1.7%. You have to keep in mind the fact that people researching your product or service online already have a special need that you can satisfy.
5. SEO Offers a Level Platform to Small Businesses
It goes without saying that most small businesses don’t have the hefty budgets to pay for TV commercials and other forms of outbound marketing. However, with a well-implemented SEO strategy small businesses have an equal chance to gain a sizeable market share. In the modern era, you don’t need a large brick and mortar store to be recognized. With digital marketing and SEO you will quickly see your business grow.
6. Long-Term Increased Business
While you will still have to put in some effort and stay up to date with all the latest SEO trends to maintain your ranking, you can expect more permanent results with SEO. As your brand becomes increasingly recognizable and popular, more and more customers will visit your site, and due to this increased traffic, the search engines will rank your site higher exposing you to more customers and the cycle continues.