Author: Marcus Rutherford

Top Benefits of SEO for Businesses

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By now, as a business owner or marketer, you’ve been told countless times that you should invest in SEO. If you haven’t yet gotten around to it, then you might be wondering what SEO is, what it is all about, and what are the benefits of investing in SEO. Well, it is worth first mentioning that, yes, in today’s business world, SEO is absolutely essential and if you haven’t yet implemented any kind of SEO strategy, then you are putting your business at a very great disadvantage. Whether you are a small business or a big established business, SEO provides the perfect tool to promote your brand, expand your reach, and generate more revenue.

What is SEO?

SEO is an abbreviation for Search Engine Optimization. It refers to the process of implementing a variety of measures to improve a website so that it ranks better in the search results. Having top rankings in the search results means that users will get to see your site amongst the first results when they perform a particular search. Thus, your site will get more clicks and more potential customers. While SEO will definitely help to improve your site’s visibility, the benefits you stand to gain from SEO go way beyond this.

What Are the Benefits of SEO for Businesses?Vector graphic shape biuild by muti icon to UX / User Experience / type symbol for your design.

1. Improved User Experience

Your site’s user experience is what determines if visitors will stay longer or return to your site. Search engines such as Google are continuously looking to offer users exactly what they are looking for. If your website has a high bounce rate (users leaving your website after just viewing one page) then this will indicate to search engines that your site doesn’t offer what users want, thus your site will dip in the rankings.

SEO seeks to maximize user experience by constantly providing highly relevant content, easy to navigate websites, and mobile-friendly configurations. By constantly making your users happy, the search engines will take your site more seriously and increase your rankings.

2. SEO Enhances Your Credibility

Users trust search engines such as Google and Bing, and if your site is highly ranked in the search engines then it serves as a stamp of approval from the search engines. As statistics show, 75% of all users don’t go beyond the first page of the search results. This means that most only trust the sites on the first page to provide them with what they want and that all spammy sites will have been filtered out. Now if you are a business in say Minneapolis, then using a Minneapolis SEO Services company would be the best choice, because they will know the area, will know what Google are looking for to rank you high and therefore your credibility will increase.

3. High-Quality Traffic

As opposed to traditional forms of marketing where businesses spend hundreds and thousands of dollars to promote themselves to the general public, with the hopes that their target audience comes across the advertisement, SEO is more highly targeted. This means that you are not only promoting yourself directly to your target audience but you are also promoting yourself in real time meaning that you are marketing yourself in the exact moment they are searching for a product or service you are offering

4. SEO Offers A High Rate of Return on Investment

When investing in digital marketing strategies, you are definitely looking to earn the highest return on your investment. By implementing a well-calculated SEO strategy, then you stand to gain a high rate of return on investment.

To put things into perspective, statistics have shown that you can expect an average close rate of 14.6% from SEO leads. For comparison, outbound leads have an average close rate of 1.7%. You have to keep in mind the fact that people researching your product or service online already have a special need that you can satisfy.

5. SEO Offers a Level Platform to Small Businesses

It goes without saying that most small businesses don’t have the hefty budgets to pay for TV commercials and other forms of outbound marketing. However, with a well-implemented SEO strategy small businesses have an equal chance to gain a sizeable market share. In the modern era, you don’t need a large brick and mortar store to be recognized. With digital marketing and SEO you will quickly see your business grow.

6. Long-Term Increased Business

While you will still have to put in some effort and stay up to date with all the latest SEO trends to maintain your ranking, you can expect more permanent results with SEO. As your brand becomes increasingly recognizable and popular, more and more customers will visit your site, and due to this increased traffic, the search engines will rank your site higher exposing you to more customers and the cycle continues.

Categories: SEO Services

SEO Services – An Introduction

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Search Engine Optimization is the process of increasing the quantity and quality of web traffic by improving the visibility of an internet site or a particular web page on a search engine search. SEO stands for the improvement of paid listings and excludes the sale of paid placement and unpaid exposure. The latter refers to people who are using the free search engines as well. SEO services is the practice of increasing the web traffic for an internet site through a link exchange, article submission and directories.

SEO services has been the need of the day and many companies have realized this need and it is getting more important in today’s highly competitive world. The web site should be optimized so that users can easily find your site and be able to get hold of your information. It must be clear what the target audience is.

A good SEO service company is responsible in improving the functionality of your website, including its appearance. This involves making the site easy to navigate and informative. A good SEO agency will not only be concerned with how your site looks. They also look to make it search friendly. It improves the web site’s Meta tag to make it search engine friendly. It increases the page rank by making it searchable and it improves the site’s content by adding relevant keywords and key phrases.

SEO services also include content writing, which is usually done for free by the company. In the SEO services of an internet site, the copy is written in such a manner that it makes the website look professional. SEO is very important as the traffic for a site will also depend on the ranking of the site.

Web site owners and web developers usually hire the services of an SEO Company to make their sites search engine friendly and increase the traffic for their sites. This is because search engines are very important as they help people in finding the site they want to find in an easier and faster way.

Companies that provide SEO services, do so to both small scale and large scale sites. You can easily make use of SEO services if you own internet business and you would like to become popular on the internet. The process of SEO is very beneficial for the online businesses because it helps them to rank high on search engines so that more people can get hold of their web sites.

One particular service you want to look for from a company, is Google My Business management. If you are not sure what Google My Business is, it’s your business profile within Google’s knowledge graph that enables you to promote your business. Good management of your profile will enable your business to get found within the map listing within Google, which will help people find your business, and leave, hopefully, quality reviews about you.

You do not need to worry about setting up something like Google Maps, as it is automatically done with your Google My Business profile. But a good seo services company will explain all that for you when you speak to them.