Below are the answers to the frequently asked questions we receive.
What does SEO stand for?
SEO stands for Search Engine Optimisation and it relates to optimising your website, both on the site, and off the site through other sites linking to yours, so that your site ranks well within the search engine results i.e on page one of Google.
Which is better, SEO or PPC?
PPC, or pay per click is different from SEO. PPC is also referred to as Google Adwords, but of course, can refer to any other type of paid advertising.
PPC is instant. You start getting results (clicks on your ads) within 24 hours of you setting up the ad campaign. SEO takes time and depending on the competitive nature of your niche, and the health of your website when you start SEO, results can take months, if not over a year before you start to rank on page one.
So you would think that PPC was better. It is for generating instant traffic, but we constantly see in the results gained from PPC and SEO with clients, that SEO generates better interaction on-site, more inquiries, and better quality of sales. Therefore in our view, SEO is better.
How long does SEO take to see results?
There are many factors to consider when it comes to how long will it take before you see results. Firstly what results are you looking for? Because if you want to rank locally, then the time it takes will be a lot less than if you want to rank nationally. Also, you need to consider your niche and competition. Usually, you should expect to start seeing improvements in your rankings and traffic within 3-6 months. Once we carry out a full analysis of your website and your competitors, we will give you a time frame for you to start seeing quality results.
Why do I need to keep paying monthly?
Unfortunately, SEO is not a one time job. It takes continuous work to get you up the rankings, and what is done today, and the results gained won’t last, because your competition will want to outrank you. So you have to keep going to stay ahead of the game.[/rt_accordion_style_item][rt_accordion_style_item accordion_item_title=”What will I have to pay for my monthly SEO?”]What is it that you want to achieve? There is no set pricing because every business is different, every niche is different, the outcomes wanted by a business are different. Just like there is no set pricing when it comes to buying a car. If you want a high powered sports car, you can’t expect to pay the same price as you would for a family vehicle or SUV.
We will discuss with you your market online, whether it is local, regional, or national? How competitive the niche is online, and what you want to achieve. From there we can tell you what is achievable within your budget.
Do you guarantee #1 spot in the rankings?
No. In fact, no one can. Google changes its algorithm on a regular basis, and in doing so, the positions a website holds can change too. We guarantee quality work, which gets quality results, and if that results in the #1 spot for your main keyword, then we can’t do more than that.
Will you work with any business?
There are two answers to this question and the answer to both is no.
There are certain types of businesses we won’t work with, such as anything relating to the Adult entertainment industry, anything relating to hate crimes, and illegal activities, or anything that goes against our beliefs and values as Christians.
Also, we would love to help everyone that has requested our expertise in growing their brand online, but we can’t. We select the clients we work with very carefully, to ensure their success and we have a practical set of criteria that needs to be met in order for us to proceed. Also, we only work with one company per niche/area, meaning we will never work with the competition of any of our clients.